{"product_id":"larry-traverso-tr0430","title":"Larry Traverso Low Profile Cosmos Flatweave Doormat, 18 x 30 Inches, 100% Coir, Naturally Durable, Anti-Slip Backing, Sustainable, Garden Flower Design","description":"\u003cul\u003e\n\u003cli\u003eSize: The doormat measures 18 x 30 inches, providing ample coverage for your entryway while maintaining a low-profile design.\u003c\/li\u003e\n\u003cli\u003e100% Coir Material: The doormat is made from natural coir fibers, which are derived from the husks of coconuts. Coir is known for its natural durability and resistance to wear and tear.\u003c\/li\u003e\n\u003cli\u003eNaturally Durable: Coir fibers are inherently tough and can withstand heavy foot traffic, making this doormat a long-lasting solution for your entryway.\u003c\/li\u003e\n\u003cli\u003eAnti-Slip Backing: The doormat is equipped with an anti-slip backing, ensuring that it stays securely in place, even in high-traffic areas.\u003c\/li\u003e\n\u003cli\u003eSustainable Choice: Coir is a sustainable and renewable resource, making this doormat an eco-friendly choice for your home.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eItem Number: TR0430\u003cbr\u003eDimensions: 30.0 x 18.0 x 1.0 inches\u003cbr\u003eWeight: 4.75 lb\u003cbr\u003e\u003cp\u003eIn 1986 I made a trip to India as a buyer and product developer looking for inspiration. It would be the first of umpteen trips to India over three plus DECADES. That first trip introduced me to a part of the world where handcrafted goods made by generations within family-run businesses were part of the pattern of the culture and the backbone of the country. Each city, town or village I visited was rich with its own craftsmanship, artistry and entrepreneurial spirit. During one of those early visits at one family-run coir facility something interesting happened. Before my trip, a customer had challenged me to figure out a way to make a basic everyday coir doormat “PRETTY”. With the artisans now gathered around, we went to work to figure out how to put color and design onto a simple utility mat. Using natural coconut fibers (“coir”) as a base and natural dyes as coloring, we figured out a way to get the coconut fibers to accept and hold the handmade dye. The metal workers then began to hammer and cut various shapes and designs. Using one stencil per dye, and layering one odd-looking shape atop another, we turned a single bland, brown utility mat into a colorful work of ART. It really was at this moment that this simple combination of practicality and decoration ignited my life-long passion in home décor and established my basic principle of design.\u003c\/p\u003e","brand":"Larry Traverso","offers":[{"title":"Default Title","offer_id":39963001585722,"sku":"MQYS-9DQW-YR","price":50.08,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2361\/products\/51I2H2cGpjL.jpg?v=1688945320","url":"https:\/\/hourloop.com\/products\/larry-traverso-tr0430","provider":"Hour Loop","version":"1.0","type":"link"}