Larry Traverso Madison Jute and Cotton Doormat, 18 x 30 inches, Durable and Sustainable Handwoven Jute and Cotton, Static Free, Reversible, Grey

• Durable Natural Fibers: Crafted from 80% Jute and 20% Cotton, this doormat effectively traps dirt, debris, and moisture while providing an eco-friendly alternative.
• Static-Free Design: Repels dust and dirt, keeping your entryway cleaner for longer.
• Handwoven Reversible Pattern: Expertly handmade in India with a highly textured design and contrasting accent, offering twice the wear.
• Versatile Indoor Use: Ideal for indoor spaces or well-sheltered entryways; not recommended for wet or slippery surfaces; use a non-slip rug pad for added traction.
• Easy Maintenance: Simply shake out loose dirt and debris to keep your doormat looking fresh; measures 18" x 30" and 1/4" high.

In 1986 I made a trip to India as a buyer and product developer looking for inspiration. It would be the first of umpteen trips to India over three plus DECADES. That first trip introduced me to a part of the world where handcrafted goods made by generations within family-run businesses were part of the pattern of the culture and the backbone of the country. Each city, town or village I visited was rich with its own craftsmanship, artistry and entrepreneurial spirit.During one of those early visits at one family-run coir facility something interesting happened. Before my trip, a customer had challenged me to figure out a way to make a basic everyday coir doormat “PRETTY”. With the artisans now gathered around, we went to work to figure out how to put color and design onto a simple utility mat. Using natural coconut fibers (“coir”) as a base and natural dyes as coloring, we figured out a way to get the coconut fibers to accept and hold the handmade dye. The metal workers then began to hammer and cut various shapes and designs. Using one stencil per dye, and layering one odd-looking shape atop another, we turned a single bland, brown utility mat into a colorful work of ART. It really was at this moment that this simple combination of practicality and decoration ignited my life-long passion in home décor and established my basic principle of design.