• The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist!
• Designed with an longer head shape, the Nichols Reflex Buzzbait blade cracks loudly with every turn.
• With quality and attention to detail in mind, it is finished with Nichol's 3-D metal flake finish and fitted with premium plated or painted blades.
• It also features Nichol's patented Toothpick Keeper Collar system for those desiring to use a swimbait/frog type trailer.
• Available in1/4, 3/8, or 1/2oz.

No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.