Nichols Lures RB70G-38 Reflex Buzzbait White & Chartreuse 24K Gold 3/8 oz

• Designed to catch fish in a variety of conditions.
• The metal flake finish creates a flash in the water that attracts fish to the bait.
• The buzzbait design creates a surface disturbance that imitates the sound and vibration of a fleeing baitfish, triggering predatory instincts in fish.
• The bait is made with high-quality materials to ensure durability and longevity in use.
• The bait comes equipped with a sharp, durable hook that is designed to stay securely in the fish's mouth once it has been hooked.

Nichols Lures is a family-owned and operated fishing tackle company that was founded in 1989 by bass fisherman Todd Nichols. The company is based in Grover, North Carolina, and is known for creating high-quality, innovative fishing lures that are designed to catch more fish. Todd Nichols started the company out of his passion for bass fishing and a desire to create lures that would outperform anything else on the market. He began by experimenting with different shapes, sizes, and colors of lures, and eventually developed his own unique designs that proved to be highly effective in catching bass. Today, Nichols Lures offers a wide range of lures for bass fishing, including spinnerbaits, jigs, swimbaits, buzzbaits, and more. Each lure is carefully crafted by hand using high-quality materials and advanced manufacturing techniques to ensure that it performs at the highest level. One of Nichols Lures' most popular products is the Ben Parker Magnum Flutter Spoon, which was developed in collaboration with professional angler Ben Parker. This lure has been proven to be highly effective in catching trophy-sized bass and has become a favorite among serious bass fishermen. In addition to creating high-quality lures, Nichols Lures is also committed to giving back to the fishing community. The company sponsors a number of fishing tournaments and events, and has partnered with organizations such as the National Wildlife Federation and the Recreational Boating and Fishing Foundation to promote sustainable fishing practices. Overall, Nichols Lures has built a reputation as one of the premier fishing tackle companies in the industry, known for its commitment to innovation, quality, and the pursuit of big bass.