• Big Bite Magnet: Boasts an extra full skirt designed to attract big bites from even the most cautious fish, increasing your chances of a successful catch.
• Robust Mustad Hook: Equipped with a heavy-duty Mustad hook renowned for its strength and reliability, ensuring secure hook sets and minimizing lost catches.
• Trailblazing Barb Trailer Keeper: Features an innovative barb trailer keeper that keeps bait trailers firmly in place, preventing slippage and preserving your presentation throughout the cast and retrieve.
• Weed Warrior: Engineered to effortlessly navigate through grass and vegetation, allowing you to fish with confidence in weedy areas without fear of snagging.
• Armor-Coated Durability: Utilizes a multi-coated paint finish for superior durability, providing long-lasting protection against abrasion, chipping, and fading, ensuring your jig remains vibrant and effective over time.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.