• Big Bite Guarantee: Features an extra full skirt that entices larger fish, ensuring you reel in those coveted big bites.
• Robust Hook Design: Equipped with a heavy Mustad hook for secure hook sets, keeping your catch firmly attached.
• Bait Security: Boasts an excellent barb trailer keeper, ensuring your bait stays in place for maximum attraction.
• Grass-Friendly Construction: Engineered to glide through grass with ease, enabling hassle-free fishing in weedy areas.
• Durable Finish: Coated with multi-layered paint for enhanced durability, ensuring your Swim Jig maintains its vibrant appearance over time.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.