• Big Bite Magnet: Featuring an extra full skirt, this Swim Jig attracts larger fish, increasing your chances of catching big bites.
• Secure Hooking: Equipped with a heavy Mustad hook for solid hook sets, ensuring your catch stays on the line.
• Bait Presentation: Boasts an excellent barb trailer keeper, securely holding bait trailers in place for optimal presentation.
• Grass-Friendly Design: Engineered to navigate through grass with ease, making it ideal for fishing in weed-infested areas.
• Durable Finish: Multi-coated paint provides durability, ensuring your Swim Jig maintains its vibrant colors over time.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.