Larry Traverso Trout 100% Coir Doormat, 18 x 30 inches, Naturally Durable, PVC-Backing, Sustainable

• Coir Doormat: A versatile and functional doormat made from coir fibers, known for their durability and effectiveness.
• Natural Material: Crafted from coconut husk fibers, offering natural resistance to wear and weather.
• Efficient Dirt Trapping: Coir fibers effectively trap dirt, debris, and moisture from shoes, keeping your indoors clean.
• Versatile Use: Suitable for entryways, front doors, and high-traffic areas in need of dirt control.
• Eco-Friendly: Made from renewable and sustainable coconut fibers, promoting environmentally friendly choices.

In 1986 I made a trip to India as a buyer and product developer looking for inspiration. It would be the first of umpteen trips to India over three plus DECADES. That first trip introduced me to a part of the world where handcrafted goods made by generations within family-run businesses were part of the pattern of the culture and the backbone of the country. Each city, town or village I visited was rich with its own craftsmanship, artistry and entrepreneurial spirit. During one of those early visits at one family-run coir facility something interesting happened. Before my trip, a customer had challenged me to figure out a way to make a basic everyday coir doormat “PRETTY”. With the artisans now gathered around, we went to work to figure out how to put color and design onto a simple utility mat. Using natural coconut fibers (“coir”) as a base and natural dyes as coloring, we figured out a way to get the coconut fibers to accept and hold the handmade dye. The metal workers then began to hammer and cut various shapes and designs. Using one stencil per dye, and layering one odd-looking shape atop another, we turned a single bland, brown utility mat into a colorful work of ART. It really was at this moment that this simple combination of practicality and decoration ignited my life-long passion in home décor and established my basic principle of design.