• Extra Full Skirt: Designed with an ample skirt to mimic natural prey movement, attracting larger fish and increasing your chances of catching big bites.
• Heavy-Duty Mustad Hook: Equipped with a robust Mustad hook, ensuring reliable hook sets and reducing the risk of losing your prized catch.
• Efficient Barb Trailer Keeper: Features an exceptional barb trailer keeper that securely holds bait trailers in place, maintaining the integrity of your presentation during casts and retrieves.
• Grass-Friendly Design: Engineered to effortlessly glide through grass and vegetation, allowing you to fish with ease in weed-infested waters without frustrating snags.
• Durable Multi-Coated Paint: Utilizes a multi-coated paint finish for enhanced durability, providing resistance against chips, scratches, and fading, ensuring your Swim Jig remains vibrant and effective over countless fishing trips.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.