• Big Bite Guarantee: Boasts an extra full skirt designed to tempt big bites, ensuring you reel in the catch of the day.
• Mustad Might: Features a heavy Mustad hook for robust hook sets, ensuring your catch stays on the line where it belongs.
• Trailer Keeper Excellence: With an excellent barb trailer keeper, your bait stays securely in place, maintaining the allure for fish.
• Grass Whisperer: Glides through grass with ease, making it the perfect companion for weedy waters, where the big ones often lurk.
• Armor-Coated: Multi-coated paint ensures durability against the elements, providing long-lasting color and protection against wear and tear.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.