• Big Bite Guarantee: Enhanced with an extra full skirt, this Swim Jig is crafted to lure in larger fish, ensuring you reel in big bites.
• Secure Hooking: Features a heavy Mustad hook, providing the strength needed for solid hook sets and preventing missed opportunities.
• Bait Presentation Perfection: With an excellent barb trailer keeper, your bait stays firmly in place, maintaining its appeal and increasing your chances of success.
• Weed-Free Performance: Engineered for seamless navigation through grass and vegetation, allowing you to fish effortlessly in weedy areas without snags.
• Built to Last: Boasts a multi-coated paint finish for exceptional durability, offering protection against scratches and ensuring vibrant colors over time.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.