• Big Bite Magnet: Boasts an extra full skirt designed to attract larger fish, increasing your chances of catching big bites.
• Robust Hook: Equipped with a heavy-duty Mustad hook for secure hook sets, ensuring your catch stays on the line.
• Trailblazing Barb Keeper: Features an excellent barb trailer keeper that securely holds bait trailers in place, maintaining presentation integrity.
• Grass-Friendly Design: Engineered to effortlessly navigate through grass and vegetation, allowing you to fish with ease in weed-infested waters.
• Long-Lasting Finish: Utilizes a multi-coated paint for enhanced durability, providing resistance against scratches, chipping, and fading.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.