• Big Bite Guarantee: The Swim Jig features an extra full skirt, enticing larger fish and increasing your chances of catching big bites.
• Robust Hook: Equipped with a heavy Mustad hook, ensuring secure hook sets and minimizing the risk of losing your catch.
• Bait Security: With an excellent barb trailer keeper, your bait stays securely in place, maintaining presentation integrity throughout your fishing trip.
• Weed-Free Fishing: Engineered to glide through grass and vegetation with ease, allowing you to fish confidently in weedy areas without worrying about snags.
• Long-lasting Finish: Coated with multi-coated paint for enhanced durability, providing resistance against scratches and ensuring vibrant colors over time.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.