• Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound like no other conventional blade.
• The 3-D Metal Flake Blades create a unique pulsating action and give off an unprecedented amount of flash
• These top-shelf, hand-crafted Spinnerbaits entice strikes when nothing else will, and with over 30 colors to choose from, we have a bait for every situation!
• Premium Construction: Crafted with high-quality stainless steel and metal materials for superior durability and long-lasting performance.
• Double Willow Blades: Features two willow blades that produce intense flash and vibration, effectively attracting predatory fish.

No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.