• Big Bite Assurance: Boasts an extra full skirt that entices larger fish, increasing your chances of landing impressive catches.
• Robust Hook Design: Equipped with a heavy Mustad hook for secure hook sets and reliable fish retention, ensuring your catch stays on the line.
• Bait Security: Features an excellent barb trailer keeper to keep bait securely in place, maintaining presentation and enticing fish effectively.
• Weed Resistance: Engineered to effortlessly navigate through grass and vegetation, allowing you to fish confidently in weed-laden waters without getting stuck.
• Durable Finish: Coated with multi-layered paint for enhanced durability, providing resistance against wear and tear, ensuring your Swim Jig remains vibrant and effective for extended use.

Nichols Lures-- No matter what you want in your tackle box, we can take care of you. Spinnerbaits, Jigs, Flutter Spoons, and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989, Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there, the company grew, adding new and innovative products at every turn. In 2012, Dave and his wife, Lynn, sold the company to Brooks Woodward, the current owner and operator. Each morning, Brooks wakes up, goes into work, sits down at his desk, and begins hand-crafting each lure that comes his way. We still value high-quality, hand-made, American products, and plan on continuing a 30 year old legacy the right way, with hard work and determination.

We don't accept return, but if the product you receive is broken or wrong, we will provide full or partial refund.