• Unlocking the Power of Transformational Consumers: Discover the most valuable and least understood customers of our time who drive over $4 trillion in annual spending on life-improving products and services.
• Connecting with Your Audience: Learn from Tara-Nicholle Nelson's insights and experiences at MyFitnessPal, where she grew user base from 40 million to 100 million.
• A Hero's Journey: Follow a transformative journey to engage customers profitably and meaningfully, shifting focus from products to solving their needs.
• Stories of Success: Explore diverse industries through case studies and stories to gain fresh perspectives on rethinking products, marketing, competition, and company culture.
• Fueling Growth and Innovation: Embrace the human desire for growth and transformation to foster lifelong connections with customers, driving unprecedented revenue and employee engagement.

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